The fifty-plus market (Record no. 59127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241218s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 749447788 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800844 |
| Item number | S90F |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stroud, Dick |
| 245 #4 - TITLE STATEMENT | |
| Title | The fifty-plus market |
| Remainder of title | why the future is age neutral when it comes to marketing and brand strategies |
| Statement of responsibility, etc. | Dick Stroud. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | 50 Plus market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 314p.: ill.; 23cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Topical term following geographic name entry element | Middle aged consumers - Attitudes |
| Location of event | Older consumers - Attitudes. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18/12/2024 | 658.800844 S90F | 150510 | 18/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 31/08/2010 |
