The Financial Times guide to marketing (Record no. 47498)

MARC details
000 -LEADER
fixed length control field 00553nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241213s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178081431
040 ## - CATALOGING SOURCE
Original cataloging agency Jamia Hamdard
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number A46F
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ambler, Tim
245 #4 - TITLE STATEMENT
Title The Financial Times guide to marketing
Remainder of title from advertising to zen
Statement of responsibility, etc. Tim Ambler.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Addition Wesley Longman
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 365p.; 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management; Sales promotion; Advertising.
Topical term following geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Date acquired
13/12/2024   658.82 A46F 131411 13/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 07/04/2006
13/12/2024   658.82 A46F 131410 13/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 07/04/2006
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA