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Marketing management analysis, planning, implementation, and control Philip Kotler.

By: Material type: TextTextLanguage: English Publication details: New Delhi Prentice Hall [n.d.]Edition: 3rd edDescription: xxxvii, 789p.: ill.; 25 cmISBN:
  • 8120311787
Subject(s): DDC classification:
  • 658.8 K95M
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