Marketing strategy planning and implementation Orville C. Walker, Harper W. Boyd; Jean Claude Larreche.

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TextLanguage: English Publication details: New Delhi Tata McGrawHill Publications 2000Edition: 3rd edDescription: xxi, 393p., 26cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.8 W13M (Browse shelf(Opens below))	Available		81480

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Previous	658.8 T29M Market leadership strategies for service companies creating growth, profits and customer loyalty	658.8 V29B The Business of marketing	658.8 W12F Fundamentals of services management	658.8 W13M Marketing strategy planning and implementation	658.8 W24M Marketing sales and customer services understanding the theory and practice of selling through service	658.8 W24M Marketing sales and customer services understanding the theory and practice of selling through service	658.8 W24M Marketing sales and customer services understanding the theory and practice of selling through service	Next

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