ECB-ULKA brand building advertising concepts and cases M.G. Parameshwaran.
Material type:
TextLanguage: English Publication details: New Delhi Tata McGrawHill Publications 2001Description: x, 212p., col.ill.; 28cmISBN: - 0-07-462228-4.
- 659.1 P15B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 659.1 P15B (Browse shelf(Opens below)) | Available | 88936 |
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| 659.1 M45A Advertising management | 659.1 M70I اشتہاریات | 659.1 O28O Ogilvy on advertising | 659.1 P15B ECB-ULKA brand building advertising concepts and cases | 659.1 P22E Effectiveness of advertising | 659.1 P22E Effectiveness of advertising | 659.1 P37S Strategic advertising management / |
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