Advertising communications and promotion management John R. Rossiter, Larry Percy.

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Material type: Text

TextLanguage: English Series: (McGraw Hill series in marketing)Publication details: Boston Irwin McGraw Hill 1997Edition: 2nd edDescription: xvi, 640p.: ill.; 28cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	659.1 R89A (Browse shelf(Opens below))	Available		89334

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Previous	659.1 P37S Strategic advertising management /	659.1 R80H How to advertise what works and what doesn't and why	659.1 R80H How to advertise what works and what doesn't and why	659.1 R89A Advertising communications and promotion management	659.1 R98K Kleppner's advertising procedure	659.1 S15A Advertising theory and practice	659.1 S28P Promotion and integrated marketing communications	Next

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