Principles and practice of marketing David Jobber.

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Material type: Text

TextLanguage: English Publication details: New Delhi McGraw Hill 1998Edition: 2nd edDescription: xvii, 711p.: ill.; 26cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.8 J47P (Browse shelf(Opens below))	Available		90443

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Previous	658.8 H95M20 Marketing basics a complete package for a one-day training workshop	658.8 J20M Marketing planning and strategy	658.8 J20M Textbook of marketing management	658.8 J47P Principles and practice of marketing	658.8 K28K Kellogg on marketing the kellogg marketing faculty northwestern university	658.8 K73L Lessons from a chief marketing officer what it takes to win in consumer marketing	658.8 K85H The Highly effective marketing plan a proven, practical, planning process for companies of all sizes	Next

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