Strategic advertising management / Larry Percy, John R. Rossiter and Richard Elliot
Material type:
TextLanguage: English Publication details: Delhi : Oxford University Press, 2001.Description: xxi, 288p., 26cmISBN: - 9780198782322
- 659.1 P37S
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 659.1 P37S (Browse shelf(Opens below)) | Available | 89998 | ||
| General Books | HMS Central Library | General Collection | 659.1 P37S (Browse shelf(Opens below)) | Available | 89999 | ||
| General Books | HMS Central Library | General Collection | 659.1 P37S (Browse shelf(Opens below)) | Available | 90808 |
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| No cover image available | No cover image available | |||||||
| 659.1 P22E Effectiveness of advertising | 659.1 P37S Strategic advertising management / | 659.1 P37S Strategic advertising management / | 659.1 P37S Strategic advertising management / | 659.1 R80H How to advertise what works and what doesn't and why | 659.1 R80H How to advertise what works and what doesn't and why | 659.1 R89A Advertising communications and promotion management |
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