Consumer behavior concepts and applications David L. Loudon, Albert J. Della Bitta.
Material type:
TextLanguage: English Publication details: New Delhi Tata McGraw Hill 2002Edition: 4th edDescription: xxiii, 788p., 25cmISBN: - 0 - 07 - 047381 - 1.
- 658.8341 L28C
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 658.8341 L28C (Browse shelf(Opens below)) | Available | 91279 | ||
| General Books | HMS Central Library | General Collection | 658.8341 L28C (Browse shelf(Opens below)) | Available | 91280 | ||
| General Books | HMS Central Library | General Collection | 658.8341 L28C (Browse shelf(Opens below)) | Available | 91184 |
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| 658.834 S35K19 Know thy customer how to follow marketing's first commandment | 658.834 Y03Z Zero time TM providing instant customer value every time, all the time | 658.8341 L28C Consumer behavior concepts and applications | 658.8341 L28C Consumer behavior concepts and applications | 658.8341 L28C Consumer behavior concepts and applications | 658.8342 A25I Internal marketing tools and concepts for customer focused management | 658.8342 A84C Consumer behavior and marketing action |
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