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Managing Indian brands marketing, concepts and strategies S. Ramesh Kumar; S. Ramesh Kumar.

By: Material type: TextTextLanguage: English Publication details: New Delhi Vikash Publishing House 2001Description: xiv, 487p., 24cmISBN:
  • 81 - 259 - 0937 - 0.
DDC classification:
  • 658.827 R17M
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