Marketing strategy O.C. Ferrell, Michael D. Hartline; George H. Lucas, Jr.; O.C. Ferrell, Michael D. Hartline; George H. Lucas, Jr.
Material type:
TextLanguage: English Publication details: Fort - Worth Harcourt College 2002Edition: 2nd edDescription: xxvi, 469p., 26cmISBN: - 0 - 03 - 032103 - 4.
- 658.802 F35M
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 658.802 F35M (Browse shelf(Opens below)) | Available | 92793 |
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| 658.802 B49B Building data mining applications for CRM | 658.802 C45S Services marketing | 658.802 C70S Strategic marketing management cases | 658.802 F35M Marketing strategy | 658.802 F59S Semiotics, marketing and communication beneath the signs, the strategies | 658.802 G51S Services marketing a strategic approach | 658.802 G96S Strategic marketing management text and cases |
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