Marketing management planning, implementation and control, global perspective Indian context V. S. Ramaswamy, S. Namakumar.

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Material type: Text

TextLanguage: English Publication details: Delhi Macmillan India 2002Edition: 3rd. edDescription: xxxv, 748p.: ill.; 28cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Text Book Collection	HMS Central Library Text Book Collection	General Collection	658.8 R17M (Browse shelf(Opens below))	Not for loan	113784
Book Bank	HMS Central Library	General Collection	658.8 R17M (Browse shelf(Opens below))	Available	116415
Book Bank	HMS Central Library Book Bank	General Collection	658.8 R17M (Browse shelf(Opens below))	Available	116416
Book Bank	HMS Central Library Book Bank	General Collection	658.8 R17M (Browse shelf(Opens below))	Available	116417
Book Bank	HMS Central Library Book Bank	General Collection	658.8 R17M (Browse shelf(Opens below))	Available	116418
Book Bank	HMS Central Library Book Bank	General Collection	658.8 R17M (Browse shelf(Opens below))	Available	116419
General Books	HMS Central Library	General Collection	658.8 R17M (Browse shelf(Opens below))	Available	113550
General Books	HMS Central Library		658.8 R17M (Browse shelf(Opens below))	Available	118291
General Books	HMS Central Library		658.8 R17M (Browse shelf(Opens below))	Available	118289

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Previous	658.8 K95M Marketing management analysis, planning, implementation, and control	658.8 K95M Marketing management analysis, planning, implementation, and control	658.8 K95M Marketing management analysis, planning, implementation, and control	658.8 R17M Marketing management planning, implementation and control, global perspective Indian context	658.8 R20S Services marketing the Indian perspective; text and readings	658.8 S68F Fundamentals of marketing	658.8 Z04S Services marketing integrated customer focus across the firm	Next

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