Marketing finance turning marketing strategies into shareholder value Keith Ward.

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Material type: Text

TextLanguage: English Publication details: Amsterdam Elsevier 2004Description: xii, 349p.; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.151 W19M (Browse shelf(Opens below))	Available		139758

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Previous	658.15 Y07E EVA and value-based management a practical guide to implementation	658.150151 C27M Mathematical techniques in finance tools for incomplete markets	658.15076 S96S Swaps	658.151 W19M Marketing finance turning marketing strategies into shareholder value	658.1511 A23A Advances in management accounting, Management accounting	658.1511 A86M Management accounting	658.1511 B18A Accounting and finance for managers	Next

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