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	1.	The Power of simplicity a management guide to cutting through the nonsense and doing things right Jack Trout with Steve Rivkin. by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Tata McGrawHill Publishing Company 1999 Availability: Items available for loan: HMS Central Library (4)Call number: 658.8, T81P, ... Place hold Add to cart (remove)
	2.	No cover image available Brand positioning strategies for competitive advantage Subroto Sengupta. by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Tata McGrawHill Publishing Company c1990 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 S28B20. Place hold Add to cart (remove)
	3.	Big brand big trouble lessons learned the hard way Jack Trout. by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York John Wiley and Sons 2001 Availability: Items available for loan: HMS Central Library (1)Call number: 658.827 T81B. Place hold Add to cart (remove)
	4.	No cover image available Positioning the battle for your mind A. I. Ries and Jack Trout. by Ries, A I Trout, Jack Edition: 20th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2003 Availability: Items available for loan: (7). Place hold Add to cart (remove)
	5.	Differentiate or die survival in our era of killer competition Jack Trout [and]. by Trout, Jack Kin, Steve Riv Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai East West Books 2000 Availability: Items available for loan: (1). Place hold Add to cart (remove)

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