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1.
Service marketing Rolan T. Rust, Anthony J. Zohorik; Timothy L. Keinigham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Harper Collins College Publishing 1996
Availability: Items available for reference: HMS Central Library: Not for loan (1)Call number: 658.8 R98S.

2.
Fundamentals of services management Chetan S. Wakalkar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pune Everest Publishing House 1996
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 W12F.

3.
Building quality service with competency-based human resource management Lynn van der Wagen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai Jaico Publishing House 1997
Availability: Items available for loan: HMS Central Library (1)Call number: 658.3 V12B20.

4.
Services marketing the Indian perspectives; text and readings Ravi Shanker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books c2002
Availability: Items available for loan: HMS Central Library (2)Call number: 658.809 S29S, ...

5.
Marketing sales and customer services understanding the theory and practice of selling through service Charley Watkins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi AITBS Publications 2002
Availability: Items available for loan: HMS Central Library (1)Call number: 658.8 W24M.

6.
Customer relationship management N. H. Mullick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2016
Availability: Items available for loan: HMS Central Library (1).

7.
Services marketing the Indian perspectives; text and readings Ravi Shanker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books c2002
Availability: Items available for loan: (6).

8.
The PR practitioner's a handbook Caroline Black. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Crest 2003
Availability: Items available for loan: HMS Central Library (3).

9.
Services marketing David L. Kurtz, Kenneth E. Clow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley 24cm
Availability: Items available for loan: HMS Central Library (2)Call number: 658.802 K98S, ...

10.
Customer once, client forever 12 tools for building lifetime business relationships Richard Buckingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi JAICO Publishing House 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 658.812 B94C.

11.
Services marketing Kenneth E. Clow, David L. Kurtz. by
Edition: 2nd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Biztantra 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 658.802 C45S.

12.
Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2003
Availability: Items available for loan: HMS Central Library (5)Call number: 658.8 Z04S, ...

13.
The PR practitioner's a handbook Caroline Black. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Crest 2003
Availability: Items available for loan: HMS Central Library (1)Call number: 659.2 B58P.

14.
The Future of retail banking delivering value to global customers Joseph A. DiVanna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 332.12068 D46F.

15.
Call centres and human resource management a cross-national perspective edited by Stephen Deery and Nicholas Kinnie. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2004
Availability: Items available for loan: HMS Central Library (1)Call number: 384.65 C13C.

16.
Managing customers as investments the strategic value of customers in the long run Sunil Gupta, Donald R. Lehmann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education 2005
Availability: Items available for loan: HMS Central Library (5)Call number: 658.812 G96M, ...

17.
Marketing sales and customer services understanding the theory and practice of selling through service Charley Watkins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi AITBS 2002
Availability: Items available for loan: HMS Central Library (3)Call number: 658.8 W24M, ...

18.
Monitoring, measuring, and managing customer service Gary S. Goodman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: San Francisco Jossy Bass c2000
Availability: Items available for loan: HMS Central Library (1)Call number: 658.812 G52M.

19.
Services marketing the Indian perspectives: text and readings Ravi Shanker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books c2002
Availability: Items available for loan: HMS Central Library (4)Call number: 658.809 S29S, ... Not available: HMS Central Library: Checked out (1).

20.
E- services in banks customer perceptions by R.K. Uppal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Bharti Publications 2020
Availability: Items available for loan: HMS Central Library (1)Call number: 332.178 U05E.

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HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA