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Advertising management

Batra, Rajeev

Advertising management Rajeev Batra, John G. Myers, David A. Aaker - 5th. ed. - New Delhi: Prentice Hall of India, c1996 (1999). - xiii, 754p.: ill.; 26 cm. - (Eastern economy edition. .

Includes index

ISBN: 8120312198

Subjects--Topical Terms:
Advertising - Management Advertising agencies - Management

Dewey Class. No.: 659.1 / B32A

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