Basic marketing a global managerial approach

Perreault Jr , William D

Basic marketing a global managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - New Delhi Tata McGraw Hill 2002 - various pagination, ill.; 27cm - (McGraw Hill series in marketing). .

0-07-048697-2.

658.848 / P40B
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