Basic marketing a global managerial approach
Perreault Jr , William D
Basic marketing a global managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - New Delhi Tata McGraw Hill 2002 - various pagination, ill.; 27cm - (McGraw Hill series in marketing). .
0-07-048697-2.
658.848 / P40B
Basic marketing a global managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - New Delhi Tata McGraw Hill 2002 - various pagination, ill.; 27cm - (McGraw Hill series in marketing). .
0-07-048697-2.
658.848 / P40B