Integrated advertising, promotion and marketing communications

Clow, Kenneth E

Integrated advertising, promotion and marketing communications Kenneth E. Clow, Donald Baock. - New Delhi Prentice Hall of India 2002 - xxvi, 638p., 25cm.

81-203-2156-1.

659.1 / C45I
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA