Integrated advertising, promotion and marketing communications
Clow, Kenneth E
Integrated advertising, promotion and marketing communications Kenneth E. Clow, Donald Baock. - New Delhi Prentice Hall of India 2002 - xxvi, 638p., 25cm.
81-203-2156-1.
659.1 / C45I
Integrated advertising, promotion and marketing communications Kenneth E. Clow, Donald Baock. - New Delhi Prentice Hall of India 2002 - xxvi, 638p., 25cm.
81-203-2156-1.
659.1 / C45I