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International marketing strategy planning, marketing entry and implementation

Bennett, Roger

International marketing strategy planning, marketing entry and implementation Roger Bennett and Jim Blythe. - 3rd. ed.. - New Delhi Kogan Page 2005 - v,362p.: ill.; 24cm.

ISBN: 749445157

Subjects--Topical Terms:
Export marketing International business.

Dewey Class. No.: 658.848 / B46I

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