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Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary JoBitner; Valarie A. Zeithaml, Mary JoBitner.

By: Material type: TextTextLanguage: English Publication details: New Delhi Tata McGrawHill Publications 2000Edition: 2nd edDescription: xxviii, 620p.: ill.; 28cmISBN:
  • 0-07-043556-1.
DDC classification:
  • 658.8 Z04S
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