Advertising and the mind of the consumer what works, what doesn't, and why Max Sutherland and Alice K. Sylvester.

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TextPublication details: Australia Allen and Unwin 2004Edition: 2nd edDescription: xv, 326p.: ill.; 22cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	659.1019 S95A (Browse shelf(Opens below))	Available		126108

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Previous	659.1 W41A Advertising	659.1 W41A Advertising	659.1 Z09E The End of advertising as we know it	659.1019 S95A Advertising and the mind of the consumer what works, what doesn't, and why	659.1092 C77M The Man who sold America the amazing (but true) story of Albert D. Lasker and the creation of the advertising century	659.10954 L55F Facets of Indian advertising and consumer behaviour an empirical approach	659.10954 L55F Facets of Indian advertising and consumer behaviour an empirical approach	Next

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