Advertising management Rajeev Batra, John G. Myers, David A. Aaker

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TextSeries: .-(Eastern economy editionPublication details: New Delhi: Prentice Hall of India, c1996 (1999).Edition: 5th. edDescription: xiii, 754p.: ill.; 26 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
General Books	HMS Central Library General stacks	General Collection	659.1 B32A (Browse shelf(Opens below))	Available	72255

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Includes index

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